CookieShop, a Deep Ellum bakery boasts a deliciously direct philosophy on dessert:
"Just Eat the f*cking Cookie".

Featured in the Dallas Observer, Cookie Shop dares the hesitant snacker to give in and enjoy. This project combines a simple and bold point of view that resonates with the rocker attitude of Deep Ellum. The bold approach to selling cookies embodies the owner's love for no-frills baking, neon signs, and face sized cookies.

The minimalist website reflects the simplicity of the 7 cookie menu the business is known for. The blunt packing paired with the bold messaging has inspired UGC amongst the community.

The packaging, while edgy in nature, considers a family audience with a mellower “Just Eat the Dang Cookie.”