Sumo Rebranding

Sumo Japanese Steakhouse is a mid-luxury Hibachi restaurant in San Antonio, TX. Sumo is the next step in an evolution from the family owned Benihana franchise.

While designing the brand mark, it was important to balance modernity and legacy. The goal of this brand evolution was to reduce clutter in the original logo and more closely relate to Japanese culture.

Sumo Sumo Fast Hibachi Brand and 3D Renders

Expanding under the parent brand of Sumo Japanese Steakhouse, Sumo Sumo promises the hibachi experience in a fraction of the time. The modern chopstick iconography demonstrate culture and speed at which a quality meal can be delivered.

The dining space functions dually as entertainment for seated guests and an expanded kitchen to promote high volume orders quick dining requires.